Thursday, April 11th, 2013
As a creative company we consider it a key role in our success that we keep the home page of our website fresh.
It’s proven successful for other agencies in the industry to have one showreel a year, but just because other people do it that way, it doesn’t mean it’s the only way of attracting an audience towards your portfolio. Actually, we pride ourselves on the fact that we might not be doing what everyone else is doing. Not only does it set us apart from the competition, it proves successful for us.
Our most recent video ‘Monkeying Around‘ consists of a group of Orangutans singing Edwin Starr’s classic – ‘War’
Why did we do this?
Because we can.
It’s completely different to the last video that was there, and it’ll be completely different to the next video that goes there. Plus who can actually claim that they don’t like singing animals?… It’s instant comedy gold. This doesn’t mean it’s not a pile of guff though.
And yes, we know, an Orangutan is an ape not a monkey… but we bent the rules slightly because they’re orange.
Why would you make guff ?
We animated this 42 second video with the intention of making it look as if it had been put together with paper cut-outs. We gave the orangutans human mouths and trilby hats. We even added in some dramatic Hollywood explosions, all happening within the seating area of our studio. We wanted it to look low budget, cheesy and terrible, while still keeping that subtle design finesse that showed that there were professionals behind this rubbish.
To boost the quality of our amateur animation we added appealing typography and compositing techniques that made this moving collage an aesthetically pleasing piece of tack. But the most important result we wanted to achieve was a simple smile from our website visitors. It’s all a piece of informative fun.
Is making guff wise?
This is a question that has a multitude of answers, but it all boils down to how much confidence you have in your work, and your capabilities.
Some people could argue that it’s vital to put your best piece of work on your home page. This is a logical statement to make. But as a design agency we’re confident enough in our work that we can make an animation like this work to our advantage. We feel we’ve added enough finesse to the composition that the irony of good design and bad animation compliment each other.
All of the above, plus the fact that we love to be different.